How I Became a MILLIONAIRE Generating Leads (And How You Can Too)
It was so easy, it’s almost embarrassing to write about.
I published content on my website(s). And if you’re a business owner, you can do this too.
But here’s the thing…….. It’s not that I’m smart. I’m really not. I certainly lack any technical skills. Don’t get me wrong, I do have a team that handles the geeky stuff for me 🙂
It’s so insanely easy that I’m always scratching my head wondering why everyone isn’t doing this. The simple process has not only made me financially secure, but it has also helped make many of my clients financially secure.
SIDE NOTE: I literally never write or talk about money. I honestly don’t like egotistical idiots who think their identities are based on their income. This is the first time I’ve ever mentioned anything about my personal financial situation. I’m writing this article because I want to see people do well. And quite frankly, rarely will people take your advice if they are not convinced that you know what the hell you’re talking about. And I sincerely believe that every business owner should be doing exactly what I’m writing about.
Many businesses are forking out as much as $10,000 a month to their SEO companies. But strangely, aside from paid search ads, they seem to be getting a lot of website traffic but they’re not converting to leads and sales.
SEO companies SUCK!
Well, a lot of SEO companies do. Sure, they’ve got some smart technical guys on the team, and you may even need them, but more than anything else, the reason we hire these people is that we want to make more money. We want to grow our business.
The marketing companies may dump all kinds of content on your website. Here’s the thing…… simply dumping content on your website is not going to put money in your pockets. Sure, it may explode your website traffic, but who honestly gives a crap if it’s not helping you build your business, and grow financially (both you and your employees)?
So, what’s the secret?????
Well, I don’t think it’s really a secret, if you’re getting bad results, it may be because your team is lazy and not willing to do the work.
Here are five, easy to understand, basic rules everyone should be following for every piece of content put on their website:
1-Research. before you write your content, look for the low-hanging fruit. The stuff that’s easy to rank for. I call it the allintitle: technique. If you’re not doing this, you need to start doing it immediately. Here’s how to do it – click here
2-Buying Intent. don’t waste your time with content that is not created with the explicit intent of driving the reader to buy your product or service. Perhaps that content meets people at the beginning of the buying journey. That’s fine. The content may also be for somebody who’s ready to get pricing information now. That’s where I invest 80% of my time.
3-No Shortcuts. Write no less than 1000 words, and if possible shoot closer to 2000. Thin content rarely ranks well in Google. And please make sure the content addresses whatever it is you’re writing about. For example, if I’m writing about “how to pay off my mortgage in 10 years” I need to really dive deep and address that topic in its fulness.
4-Optimize it. No matter what you do, make sure you optimize the url, Title tag, and the H1 tag. For more information, click here. This much I can promise you – if you do not know how to optimize your accountant, it doesn’t really matter how good it is. It’s not going to rank in Google. You’re literally a fish out of water.
5-Rince and Repeat. Don’t ever stop. More is better. But it must always be unique content.
Now, you’re probably thinking that wasn’t very impressive at all. It’s not. In fact, it’s such low-level advice I almost did not even want to write about it. But I know, this is our secret sauce. No, I’m not saying that we don’t have to employ other techniques for more competitive terms. But I’m telling you if we were to take the five steps away, I would not have a business today.
For the critics…..
I am in no way implying that there are not many other forms of marketing and instant gratification solutions. There are. And in many cases I highly recommend them. However, I will tell you that I’ve never used a single one of them. We built our digital marketing company entirely off of practicing what we preach. We built our own websites, captured millions of high intent leads, and we have partnered with national brands all over the country who buy them.
So, if you want to grow your business organically, get started with these very simple techniques. You might start by looking at the last 10 blog posts your marketing company published for you and ask yourself ‘is it likely that the person reading this is going to buy my product?”