10 Keys To Generating Unlimited Sales Leads for Home Improvement Construction Businesses
Home improvement contractors have an average lead close rate of 59 percent. And, while there’s nothing wrong with that lead close rate, there are plenty of ways to make it better through an inbound marketing strategy.
If you’re wanting to get started with inbound lead generation that grows your business, you need to know where to start. To help you out, we’ve put together ten keys to help you gather unlimited qualified sales leads.
So, are you ready to start picking up more leads than ever? Here are a few tips to help you knock your sales lead generation out of the park.
1. Ask for Referrals
One of the first and easiest methods for generating sales leads for your home improvement business is to ask customers for referrals. Usually, if your clients are satisfied, they’ll be more than happy to give referrals for your services.
Better yet, when customers give you referrals they boost your credibility. That makes them one of the best lead generation strategies you can implement as they grow your business profits and your reputation.
Whenever you finish up a job with a client, ask them for a referral. This is an easy task that doesn’t take a lot of time and can be a great way to get some more business even as you finish out a job.
2. Conduct Customer Care Calls
One major mistake many home improvement contractors make is to stop communicating with the client after they’ve completed the job. The trouble with this is that it closes the door for customers who might want to work with you in the future.
When you put your time and energy into selling a past client on your services, you’re more likely to make a sale. They’ve already had a positive experience with you, making them more likely to purchase again in the future.
In order to get these types of sales leads, you need to conduct follow-up calls. This is a time when you can ask your customer if they need more assistance with anything or to see if they can give you more referrals.
3. Nurture Your Leads
Even if you get tons of referrals, you can’t expect every one of them to want to work with you right away. However, that doesn’t mean that you should drop the referral as a lost cause.
Instead, you need to nurture your leads. This is the process of following up with the client and reminding them about who you are and the services that you provide.
Remember, this is especially critical when you’re dealing with referrals who are on the fence about your services. During the lead nurturing process, you can send them information about the home improvement services you offer and how they relate to their interests.
A great way to tackle lead nurturing is to use automated email campaigns. This helps you send consistent reminders to your leads so that you stay in touch and on their minds.
4. Become a Trusted Information Source
There are tons of different services that fall under the category of home improvement. However, you can really stand out from the crowd by becoming an expert in a specific home improvement niche.
When you become an expert on a certain subject, you can provide customers with extra advice they wouldn’t find anywhere else. That makes you their go-to for questions and support regarding your service.
One great way to establish yourself as a trusted source of information is to speak at conferences or trade shows. This helps position you in a light that shows customers you’re an expert in your field.
5. Make Use of the Internet
When it comes to lead generation the internet is your best friend. Thanks to the internet, it’s easy for you to showcase your expertise to your potential clients by building an attractive website.
Your website can serve as the first point of contact for your clients. Since most clients are on the internet, having a strong web presence makes them more likely to trust your team for the job. That’s because they can easily access information about what you offer.
Start by building a website that’s visually appealing and easy to navigate. Add plenty of information about your home improvement services, who you are, and what makes you stand out from other contractors.
One way to really step up your website game is to focus on search engine optimization on your site. That way, you’ll show up at the top of results pages when clients search for your services.
6. Use Online Networking
It’s no secret that social media platforms have taken over the internet and are now one of the preferred methods for social interactions. For home improvement contractors, that makes online networking a critical opportunity for sales lead generation.
You can use online networking to your advantage by connecting with clients on social platforms such as LinkedIn. However, you’ll need to get creative here. When you connect with clients on these platforms, use personalized messages that remind the customer of who you are and what you’re all about.
For example, you could start your message by reminding the client where and when the two of you met. Then, follow up and remind them that they had expressed interest in your services. You can then throw in some relevant information that might be of interest to them based on their own social profile.
When using social platforms, you want to choose the right one. LinkedIn, Twitter, and Facebook are all great places to connect with potential clients.
7. Be Social
After you meet and connect with potential customers, it’s your job to nurture those connections. And, the best way to do that is to get on social media and start putting yourself out there!
Customers use your social media presence to get an idea of who you are and what your business is like. That means that posting regularly on Instagram, Facebook, and Twitter makes it easier for customers to connect with you.
One pro tip for using your social media profiles to your example is to include a call to action button. By placing a button on your profile page, you make it easy for interested visitors to get in touch and learn more about your services.
8. Do Some Networking
There’s a reason why people say that networking is important. Networking is a great way to make new connections and foster sales leads for your home improvement business.
Part of the reason why this is the case is that people enjoy in-person meetings more than virtual meetings. When they meet in person, they have a better opportunity to learn about who you are and what your home improvement services are like.
If you want to gain new clients through networking, the key is to listen to your clients carefully. Learn about what the clients are looking for and tailor the conversation to what they have to say, rather than instantly jumping in with shop talk.
9. Get Creative
Although generating leads usually follow a few standard strategies such as asking for referrals and online networking, there are plenty of ways to get creative in collecting needs.
When trying to generate new leads and drum up interest in your business, it’s important to get creative. For example, you could try a charity drive or turn to buy leads to help you get more connections.
No matter what method you choose, try to get creative. Think of a way you can make it fun and engaging for families to connect with you and turn to you for home improvement assistance.
10. Be Perseverant
Although it might seem tacky, perseverance is key to lead generation. One of the easiest and oldest tricks in the book for generating leads, perseverance also happens to be the most successful.
The most successful home improvement contractors understand that generating leads comes from a wide variety of sources. And, they know that in order to get the most leads, they need to stay consistent in nurturing their prospects.
Get a Head Start on Sales Lead Generation
As a home improvement contractor, sales lead generation can be tricky. However, by implementing these tips you’re on the right track to picking up even more leads than ever.
If you’re looking for more help generating sales leads, our team can help. Get in touch with us and we’ll help hook you up with leads for your business.