Google “MUM” Coming Soon!
By Mike Cynar
Google is working on a new algorithm that could completely change the internet marketing game.
MUM is multimodal, which means it can understand information from different formats like webpages, pictures and more, simultaneously.
This is a new natural language model capable of creating a package of curated multimedia search results.
When you enter a query in Google, instead of just searching for information, Google will be able to do research a very complicated queries/tasks.
Here’s a small picture of how this would work.
Let’s say you’re a white-water rafting enthusiast, and you’re preparing for a winter trip on the Colorado River and you’re wondering how it might be different than the trip you took last summer to Gatlinburg Tennessee. (yep, that’s me in the back with the white tanktop)
Your new Google result will be the equivalent of asking a rafting expert and getting answers that cover a wide array of questions. The result would curate information such as proper gear that you would need, the different types of clothing for the climate, and local places that you could rent a raft.
The new MUM technology from Google might deliver more than just a list of links that match up with the keywords in the query. MUM can generate language, so the user might get a narrative resembling something a human subject expert would say. MUM is also multimodal, so the narrative may come with visual aids–images and videos from around the web, for example. And it would include links to other relevant content (information on what kind of training to do before the rafting trip, perhaps).
This should be interesting to see unfold. We will keep you posted along the way, but, like with any Google update, those that rely on Internet traffic need to be prepared well in advance. Learn more here.