6 Best Places to Get Roofing Leads (Next to Us)
Roofing companies are dependent upon quality sales leads to grow their business. In this article, we will help you understand the top places to get or buy roofing leads.
Of course, we are biased, and we work with some of the absolute best lead suppliers in the country. So, if you want to cut to the chase, click the link below to start getting quality leads today.
There are many opportunities that will help you generate lots of leads for roofing companies. However, unlike purchasing pre-qualified leads, you are definitely going to have to have your business set up to be able to filter through a lot of low-quality leads generated through some traditional marketing efforts.
How to Generate Roofing Leads
Roofing is a unique industry because of the constant battle for qualified leads. Roofers have to test and throw things against walls in order to see what works, just like any other trade would do when they’re trying to get a new business going on their end!
Here’s how you can generate commercial or residential roofer leads and get more foot traffic into your company’s door today.
WHAT IS A QUALIFIED ROOFING LEAD?
A qualified roofing sales lead is someone who was interested in your business and gave you their contact information. Prospective customers, provide access to products or services through advertising efforts like print media advertisements or online ads on websites. It’s important for roofing businesses to generate qualified leads so that the backbone of most companies’ success lies within this area: generating quality prospects into customers.
Here are a few great ideas to help you generate roofing leads, but understand that they require a lot more work on your part.
Canvassing is old-fashioned but it still works. There’s nothing like a face-to-face meeting, the best time for canvassers are just after storms when people need their homes fixed up. Without question, some of the most successful roofing companies in the entire nation rely on high-volume door-to-door canvassing.
2-DIRECT MAILING TO HOMEOWNERS
The old saying “less is more” rings true when it comes to mail. The average American only receives 16 pieces of paper per week, but the importance and value in these documents cannot be overlooked.
In general, roofing companies can generate one lead for every $56 spent on direct mail marketing.
3-LOCAL SEO RANKING
Contrary to what non-digital marketing companies say, LOCAL SEO is a way to generate massive leads at no cost. Of course, you need to do the right things in advance to rank locally. That may or may not require the services of a professional marketing agency. For instance, it will be very important to submit your website to local relevant directories like these.
4-PPC | Also Known as Pay Per Click
This is exactly what it sounds like. You agree to bid a fixed dollar amount to be shown on the top of Google searches for keywords or phrases that you select. The highest bidder, in general, wins. That’s Google Ads.
You can certainly generate tons and tons of roofing leads through social media. Unfortunately, the downside is you’re going to get extremely low qualified leads using this method. Trust us, we tried. And we don’t use this method any longer.
You also need to have a lot of experience just to make this even remotely profitable. We do. And we’re not pleased with the results, and all the complaints from the roofing companies who bought the leads from us.
You can make this work, but you will need a call center of no less than five full-time employees who are willing to bang our calls nonstop. Additionally, it will be important to follow up with these leads long after they have been sent now on the first call. That is the only way you were going to make leads from social media profitable. These are not advisable for small roofing companies that do not have a call center set up to deal with leads.
Yes, Facebook has over 2 billion users. And some argue you need a presence there. But you need to be very aware, that this platform does not do a good job at generating high intent leads. And if you have a limited staff, and are not able to continually follow up on these leads, you are going to be losing marketing dollars.
6-HomeAdvisor | Angi
HomeAdvisor, now known as Anji, is one of the best places for home-improvement companies to purchase leads. They have all kinds of opportunities and options. Home advisor does not accept all roofing companies. You must go through an application process. Ultimately you need to prove that you are an upstanding, honest, reputable, roofing company before they will connect you with their prospects looking to connect with roofers.
Similarly, you could connect with Angie’s List, Thumbtack, Networx, Modernize, and Quinn Street.
Buy Qualified Roofing Leads
Our goal with Roof Replacement companies is to take the roof replacement experience from a one-time job into something that feels more like home. We do this by not only providing leads and quotes but also connecting homeowners with qualified professionals in real-time for their projects – all while generating high traffic digital marketing campaigns which generate new business!