3 Actionable Ways To Measure and Improve Website Engagement
By Mike Cynar
Today I want to talk to you about some actionable tips that will help you measure and improve your visitor engagement on your website.
You might be wondering if it’s time to redo your website. But before you make any decisions, take some comfort in knowing that many companies don’t know whether their site is successful until they measure engagement and success through analytics!
When you start your website, the first thing that needs attention is how people engage with it. But this can be a daunting task for many entrepreneurs who aren’t sure what information they should measure or even know where to begin when trying to understand engagement metrics on their site. Let me show you some ways in which I monitor customer behavior so we don’t have any gaps here! So on your dashboard (Google Tag Manager) under “views” – notice all these colors? They represent different types of viewings from each visitor:
1) Unique Visitors
2) Page Views
3) Time On Site
4) bounce rate
5) Pages Viewed
How Do I Monitor Websites User Engagement?
It’s essential to monitor your website’s performance so you can properly gauge the effectiveness of a successful marketing campaign. If visitors find that their page is not working, they may move onto another site or simply leave without clicking through at all – which means conversions won’t happen as well either! It doesn’t matter how great something looks if people don’t want it enough- this includes both aesthetically pleasing designs and functional content with keywords on every paragraph from Headline 1 down below; these things are useless when nobody sees them (or clicks).
A good way around this issue would be to run A/B tests.
So, we want to make sure to give you some actionable steps that will help you easily measure your website engagement. I believe these 3 items will be the most important things you should be examining.
1-CALL TO ACTION
A CTA is where content that is intended to motivate a viewer, reader, etc. to perform a very specific action, typically taking the form of an instruction or directive. We generally see this with things like buttons that read ‘Buy Now’ or ‘Download Here’ and things of the sort.
I think this is the call to action metric that not many people really pay attention to. You add in CTAs all over your site, but you don’t know if anyone’s actually responding to them! A page view tells us nothing because sometimes when someone visits our pages accidentally or on purpose they’ll just see an ad without ever going into the main content area which means those views won’t count toward improving conversion rates anyway- so how do we measure success?
A better way might be determining whether potential customers reached their desired result after clicking – did anything happen as soon as somebody touched one of these hyperlinks?”
I’m an entrepreneur, I know how to use Google Tag Manager. One of the things you can do in it creates a trigger for element visibility so that when someone views one page they’ll get redirected back here without having their session time wasted on all those other tabs or windows open with just ads plastered across them–and this way YOU are actually getting paid because there’s no need for any third party irritating pop-ups!
Google Tag Manager is an amazing tool for web designers and marketers. One of its most useful features is element visibility triggers, which record when an HTML element has been visible on screen for a certain period of time or percentage-based trigger activation configured by default settings in Google Analytics (such as every fifth frame). This means you can see how many people actually saw each call to action with just one simple tap!
You might think that the number of page views is an accurate measure for your conversion rate, but it’s not. In fact when you only look at how many people view a website and don’t take into account whether or not they actually filled out any information on those pages this can lead to some faulty assumptions that could hurt future marketing campaigns with regards user behavior decisions; which we all know hold significant weight in today’s world of digital advertising where success often comes down more than ever before these days – cost per acquisition (CPA).
2-HOW FAR ARE USERS SCROLLING?
Google Analytics is a powerful tool for understanding how people interact with your website, but it can be tricky to get the most out of Google analytics without first understanding scroll depth. For example: if you’re using an older version (or no) then one metric might not work because there are more than 90% data on what was looked at in each visit whereas newer versions have metrics from 100-90%.
Data such as this tells us that some may need or want even finer detail while others won’t care so much about these numbers – which means they should tailor their usage depending upon who needs information!
Measuring 25%, 50%, or 75% is great for a lot of companies, but what about those who want even more? I recommend measuring at least 90%. You can go as high as 100%. And if you’re really looking to rope people in and make them feel like they need your services (and pay!), 110+ percent approval ratings are exactly where it’s at!
Try to determine individual triggers, which can be anything from a percentage or an event in Google Analytics. The important thing here is not just saving these as events but also getting them set up so that when they happen you’ll know exactly what metric needs reporting on and how often it should occur.
Custom metrics allow you to create your own dimensions and then measure the number of users or page views that occur on each one. So, for example, a company may want their website’s visitors from New York City rather than just using the city as an identifying factor in Google Analytics default categories like the United States.
It might seem daunting at first but once they get used to doing it can be really helpful because there are no other companies who will have exactly what we need!
Custom metrics offer an interesting way to analyze the scrolling behavior on your website. For example, you can calculate what average scroll depth is and use this information in order to figure out if people are really looking at all of it or not interested at first glance. Maybe there’s a cool CTA further down that might drive them away from continuing onto another page without seeing other great content around?
3-RESPONSES TO FORMS
We’re talking about how to make forms more engaging for users. Some other stuff that I think you should be measuring are people and the way they engage with your online form- because let’s face it: filling out those required fields can feel like taking a chore! And even though there might seem like not all of them need completing at first glance, as soon as someone has done everything on our website just so they won’t get kicked off before following through with what was requested–we have an issue.
People often get intimidated when they open up a form for the first time. As if there’s something special about this one, you’re asking them questions and demanding their input! But what most people don’t know is that by putting a little star in front of an item on your list makes all those items required–as well as explaining exactly why we need it so much more than ever before.”
You may not yet be aware of it, but your website experience could use some improvement. It’s time for you to get a new one! But don’t throw away the old one just yet and start all over again; instead, try measuring different aspects about how users find their way around on-site (navigation) or what content is actually read by them – maybe this will help point out where things aren’t working well enough.
I hope that after reading this article people are encouraged in improving themselves as business owners because we know without self-reflection there can only go so far with running our own business.
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