Here’s a New Google Algorithm You Better Pay Attention To
Hypothesis: a link from a trust flow 10 homepage will be a link from a site where they trust float 25, but as an orphan page.
Background information: For years digital marketing companies could count on the metric of a website, but not the page the link was put on, thus, using the high site or homepage value to help rank a website.
Today we are seeing that Google now ranks pages and not sites. So it doesn’t matter how much authority the website has your link is coming from an orphan page (i.e. a blog page with no links to it).
Multiple case studies have been done to prove this theory. As a matter of fact, I have completely reformulated my own link building based on these case studies.
Anyone who has a basic foundation of how Google ranks pages understands that inbound that links are critical if you want to rank for top keyboards. Studies are showing that Google has once again made a change in its algorithm that will redefine how you need to be doing your link building. As always, we believe ignoring this will result in a massive loss in keyword rankings, website traffic, and ultimately LEADS. In this video, we’re going to break this down in layman’s terms so anyone can understand it.
To give you an illustration of what changed in Google. Imagine you own a mortgage company website.
In order to help you get more authority and trust with Google, marketing companies will go out and find trustworthy websites that are willing to post content on their website. This content usually includes a relevant link pointing to your website. So for example, let’s say you own a mortgage website.
We might write an article talking about how home sales are on the rise and discuss what’s driving it, and then we might possibly discuss when, and why that is going to stop. Somewhere in that article, we would have a natural, relevant link pointing to your website.
We would then push that article out to a real estate company, and ask them to publish it in their blog post. If they find the content that we produced is valuable to their visitors, they would gladly publish it. And if they do, you now have a link, or a ‘vote’ of confidence that tells Google you can be trusted. The more of these you have, the better.
This content we write usually would not be published in the main navigation pages of the third-party website. Instead, it would usually be published inside of their blog.
In the past, the blog roll still carried some nice authority from the main value of a trusted website. But this is where experts are seeing a shift.
It seems in many cases that these blog links will now very likely carry much less value than what they used to. Let me explain…
Once this blog post is published on the 3rd party website, Google appears to initially be looking at it as an orphan page.
What I mean by that is that it’s not enough just to have a link on a blog post. That blog post now inherits less value from the main website.
It does still carry some value, but it does not appear that it carries nearly as much as it once did. There is a solution. The solution requires you to add more authority to that blog page. And the only way to do that is by having TRUSTED links point to the 3rd party blog post as well.
The first solution is one that you have no control over. That solution would be if the 3rd party website owner pointed links from their other pages to the blog post. That is honestly highly unlikely, and we don’t want to count on that. The other solution is that you build authoritative links to that blog page. This appears to be what will be necessary if you want to get any real value from that link that was published on the third-party website. Going forward as long as Google does not see links pointing to a blog post, it will be viewed as an orphan page, and there will be far less value to the anchor text links pointing out two other websites.
Bottom line, in terms of what it looks like for website owners, and marketing firms, it just means it’s going to be just as important to build quality links from 4th party and 5th party websites that point to the third-party website with the content containing the link pointing at your website.
THERE IS AN UPSIDE
Very few so-called SEO COMPANIES even do link building. And the few that do, many don’t have a clue how to do it correctly. And many of them will stubbornly just keep pointing links to their client’s website and totally ignore what all the experts are finding today.
So, we honestly believe that the end result will be that following this practice will continue to increase your rankings even more. Anytime we see big changes like this it seems like many people give up, or just ignore it. So you can take this or leave it.
Here’s a video of one of the case studies recently done to support this.
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