What’s Better, SEO or Pay Per Click (PPC)

For many website owners this is good question and this post should help you understand which SEO Services are best. As an SEO expert we always recommend employing both forms of internet marketing. Pay per click campaigns can instantly generate lots of high quality traffic by paying as little as a few pennies to bid on specific keywords. Search Engine Optimization on the other hand does not give you an instant return but the long term effects is often times thousands of clicks at absolutely no cost, thus the overall ROI can demolish that of a pay per action campaign. With that said it’s best to immediately start with a PPC advertising campaign and slowly build up your organic rankings via a quality optimization process. The image below from Killerinfographics explains the difference.

What's Better, SEO or Pay Per Click (PPC)

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