How to Do Your Own Link Building by Guest Blogging

Do you want to rank high on Google, get massive leads, and grow your business? Do you want to cut out the middleman and get it done for free? Today I want to talk about how you can do your own link-building by guest blogging and literally generate thousands of leads every year…..for free.

For decades, savvy SEO professionals have known the powerful impact of guest blogging–a timeless strategy for boosting brand visibility and authority. Plus it’s a great way to grow your website traffic!

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Contrary to popular belief, guest blogging is still a powerful SEO tactic. Matt Cutts’ 2014 declaration that it “had no future” was premature – and has proved unfounded as agencies across the globe continue leveraging this technique every day in order to drive engagement and boost domain authority. Evidently, when done right, there’s simply no substitute for good old-fashioned link-building through guest blog posts.

DISCLOSURE: Many of us advertise on the radio, TV, etc. We don’t think twice about paying those companies because we have zero experience and probably would have no clue how to produce radio or TV commercial ads ourselves. So we make the investment and generally get a pretty good ROI by trusting those companies to do it. Besides, many of us are more interested in running our business as opposed to spending all of our time on marketing. For this reason, we often outsource SEO and link building to a third party. If that is you, contact us here, and we would be happy to help you. I

However, some prefer to take the task in-house. And today we are going to tell you how to do it. Note: If anyone is looking for an easy, low effort explanation of how to make this a DIY project, you’re not going to find one. Legitimate link-building that produces results is extremely time-consuming. This is why most people prefer to just outsource it to an SEO company. But if you’re willing to put forth the time and energy, and invest no less than 10 to 15 hours a week on the project, then this is for you!

Let me begin by giving you a summary of what you need to do, and then you can decide if you want to read deeper into the details to take this project in-house.

Link building through guest blogging is an awesome way to increase the visibility of your website and improve your search engine rankings. Here is a step-by-step guide on how to DIY link-building through guest blogging:

Research blogs in your niche: Look for blogs that are relevant to your industry and that have a high domain authority. You can use tools such as Ahrefs or Moz to check the domain authority of a blog.
Reach out to the blog owner: Once you have identified the blogs you want to guest post on, reach out to the blog owner and introduce yourself. Explain why you are interested in guest blogging on their blog and provide them with a few writing samples.
Pitch a guest post idea: Come up with a unique and interesting guest post idea that would be valuable to the blog’s audience. Make sure it’s something that hasn’t been covered before and that it fits with the blog’s style and tone.
Write the guest post: Once your guest post idea has been accepted, it’s time to start writing. Make sure to include relevant keywords and meta tags, and make sure to add a link to your website in the author bio or within the post.
Submit the guest post: Once the guest post is complete, submit it to the blog owner for review. Once it has been approved, it will be published on the blog.
Promote the guest post: Share the guest post on your social media channels, and encourage your friends and followers to share it as well. This will help to increase the visibility of the post and drive more traffic to your website.
Repeat the process: Repeat the process by guest blogging on other blogs in your niche. This will help to increase the number of backlinks to your website, which will improve your search engine rankings.

Remember that link-building through guest blogging is a long-term strategy and it will take time to see the results. Be prepared for a bit of hustle and networking. Be patient, and keep in mind that the more high-quality content you create and the more authoritative websites you guest post on, the more likely it is that you will see an improvement in your search engine rankings.

Are you up for the challenge? Then it’s time for a deeper dive.

What is Guest Post Blogging?

Guest blogging is a form of content marketing in which a person writes an article to be published on another person’s website or blog, usually with the intention of increasing visibility for their own website or business. In guest blogging, the guest blogger writes an article for a host blog and in return, the host blog allows the guest blogger to include a link or two to their own website, thus building backlinks and improving their visibility in search engines results. Guest blogging is an effective way to increase brand awareness, drive traffic to your website, and build relationships with other bloggers and website owners in your industry. It is also a great way to establish oneself as an authority in your field by providing valuable content to your audience.

I know what you’re thinking, why would anyone choose to publish the content you wrote on their website? To help you fully understand this let me have you consider for a moment, the life of a journalist. Journalist need stories. They need something to talk about. They look forward to third parties, reaching out to them with news and exciting information that they can use in their profession. Anyone who owns a website and is trying to drive traffic realizes that quality content is literally the most important thing when it comes to driving website traffic, which ultimately leads to leads and sales. So when somebody reaches out to you and says something like:

I’ve written some really good unique content related to your industry that I think your visitors would love, and it will also help to drive more traffic to your website”, and if it’s OK with you, I’d like to send it to you for consideration of publishing on your website.

You see this is a win-win marketing opportunity. But the key is your content needs to be interesting, unique, grammatically correct, and relevant to whomever you’re asking to publish it. And as much effort that goes into producing a single piece of contact, you can only have one person publish it. And you may need to reach out to 20 to 40 people to have it accepted.

10 Benefits of Guest Post Link Building

There are numerous benefits to guest post link building, and below you will find 10 of the most common:

Increased visibility in search engine results: By including links to your website within guest posts, you can improve your search engine rankings and increase visibility for your website.
Increased traffic: Guest blogging can drive traffic to your website as readers of the host blog are introduced to your brand and may visit your website to learn more.
Brand awareness: Guest blogging gives you an opportunity to reach a new audience and increase brand awareness.
Networking opportunities: Guest blogging allows you to connect with other bloggers and website owners in your industry, which can lead to potential collaborations and partnerships.
Establishing authority: By providing valuable and informative content through guest blogging, you can establish yourself as an authority in your field.
Increased social media followers: By including social media links in your guest posts, you can increase the number of followers on your social media channels.
Increased engagement: Guest blogging can increase engagement on your website, as readers are more likely to leave comments and engage with your content.
Increased email subscribers: By including a link to your email newsletter sign-up page in your guest posts, you can increase the number of email subscribers to your list.
Building relationships: Guest blogging allows you to build relationships with other bloggers and website owners in your industry.
Diversifying backlink profile: Guest blogging provides an opportunity to diversify your backlink profile by gaining links from different websites, and in turn, reducing the risk of being penalized by search engines.

Getting Started: Find Guest Post Opportunities

OK, so it’s time to get started. The first step is going to be to find opportunities where you can have your guest post published.

Relevance

Rather you want to generate roofing leads, HVAC leads, or whatever, when it comes to finding the right guest blogging opportunity, relevance is key. Instead of hoping your roofing company can shine on a payroll website (unlikely!), target websites that cater to YOUR audience; this ensures you’re engaging with people who would actually be interested in what you have to offer.

If you’re looking to guest post content, the search begins by refining your scope. Take roof replacement as an example: with a simple query, websites that accommodate such posts can be quickly identified and explored. Of course, if I’m trying to rank my roofing company, I’m not going to reach out to competitors. But rather I want to find related industries.

So I might begin by doing a Google search for something like “Best roofing shingles” or “most expensive repair items on a home”. Google will return numerous websites related to those queries.

What many writers don’t know is that some of the most coveted publications only take contributions on an invite-only basis. Even though no ‘write content for us’ page exists, this doesn’t mean these websites aren’t open to high-quality guest posts – quite often they simply have too much interest and can select who they want without advertising it publicly. So if you’ve got top-notch writing skills, don’t let a missing callout stop your search.

How to Get a Website Owner to Publish Your Content

Guest blogging is a powerful way to increase visibility for your website and improve your search engine rankings. However, getting a website owner to publish your blog post can be a bit of a challenge. Here are some tips on how to get a website owner to publish your blog post:

Research potential blog sites: Look for websites that are relevant to your industry and that have a high domain authority. You can use tools such as Ahrefs or Moz to check the domain authority of a website.
Get to know the website owner: Before reaching out to a website owner, take the time to get to know them. Read their blog, follow them on social media, and leave thoughtful comments on their posts.
Personalize your pitch: When you reach out to a website owner, make sure to personalize your pitch. Explain why you are interested in guest blogging on their website and provide them with a few writing samples.
Pitch a unique and valuable idea: Come up with a unique and interesting guest post idea that would be valuable to the website’s audience. Make sure it’s something that hasn’t been covered before and that it fits with the website’s style and tone.
Follow up: If you don’t hear back from the website owner after a few days, don’t be afraid to follow up with them. A friendly reminder can go a long way.
Be persistent: Not all website owners will say yes to your guest post request, so don’t get discouraged. Keep reaching out to other website owners and eventually, you’ll find one that’s interested in publishing your blog post.
Offer to promote the post: Offer to promote the post on your social media channels and encourage your friends and followers to share it as well. This will help to increase the visibility of the post and drive more traffic to the website.
Be a good guest blogger: Once your guest post is published, make sure to promote it on your social media channels, and engage with any comments or questions. This will help to establish a good relationship with the website owner and increase the chances of them publishing more of your content in the future.

Remember, guest blogging is a long-term strategy and it will take time to see the results. Be prepared for a bit of hustle and networking. Be patient, and keep in mind that the more high-quality content you create and the more authoritative websites you guest post on, the more likely it is that you will see an improvement in your search engine rankings.

How to Write Really Valuable Content That Other Will Share

Creating a really good blog post is essential for any blogger or website owner looking to increase visibility, drive traffic, and establish authority in their field. Here are some tips on how to create a really good blog post:

Research your topic: Before you start writing, take the time to research your topic. Look for current trends, statistics, and studies that you can use to support your arguments. Make sure that you have a good understanding of the topic and that you are able to provide valuable and informative content.
Choose a catchy headline: Your headline is the first thing that readers will see, so make sure that it’s catchy and attention-grabbing. A good headline should be concise, descriptive, and should accurately reflect the content of your post.
Organize your thoughts: Before you start writing, organize your thoughts. Outline the main points that you want to make in your post, and make sure that they are presented in a logical and easy-to-follow manner.
Write in a conversational tone: Your blog post should sound like you’re having a conversation with the reader. Write in a conversational tone that is easy to understand, and avoid using jargon or technical terms that your readers may not be familiar with.
Use images and videos: Use images and videos to break up your text and make your post more visually appealing. Make sure that the images and videos are relevant to your post and that they are properly credited.
Optimize for SEO: Make sure to include relevant keywords and meta tags in your post, and make sure to add a link to your website. This will help to increase the visibility of your post in search engine results.
Encourage engagement: End your post with a question or a call to action that encourages readers to leave a comment or share your post on social media. This will help to increase engagement and drive more traffic to your website.
Proofread: Before publishing your post, make sure to proofread it for grammar and spelling errors. A well-written post will be more likely to be read, shared, and commented on.
Be consistent: Blogging consistently is important for growing your audience and establishing authority in your field. Try to create a content calendar and stick to it.

By following these tips, you can create a really good blog post that will be valuable, informative, and engaging for your readers. Remember that creating a really good blog post takes time, research, and effort. But by putting in the work, you will be able to establish yourself as an authority in your field and drive more traffic to your website.

Rinse and Repeat

Remember, this is going to require a lot of time, and the work literally never stops. You should have someone continually writing and someone continually reaching out to website owners.

To succeed in the highly competitive landscape of digital marketing, it is essential that businesses invest resources into guest blogging. Leveraging a trusted service with an established network and content expertise allows for maximum driving power when reaching target audiences, thereby optimizing ROI while building brand authority.

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DIY Link Building Through Guest Blogging